Friday Chuckle: What is Columbia Up To with Project Z?

Columbia Sportswear has been teasing the upcomingProject Z (which will be unveiled on June 11th) without so much as a hint.

We figure, the joke is on Columbia, because there are only SO many words beginning with the letter "Z", so it is only a matter of time until we crack the case...

Sure enough, our diligence pays off, and we discover that Project Z must be no other than Project Zareba: A temporary camping place surrounded by a fence of bushes, stones, etc. 

Interesting. I now hold my breath to see what Omni Zareba technology will provide us.

Head over to Columbia's Facebook page to sign up and find out what Project Z is, then follow them on Twitter to aways be up to date.