Wild Rock: iPads, Price Matching and more
I stopped in recently to chat with Wild Rock Outfitters Co-owner, Scott Murison about the new iPad kiosks that they have installed in the store.
Scott: At Wild Rock, we used to have to open up catalogues and show people items, but no one does that any more. Now customers come in knowing the product line from the website, which can be difficult because if we go to order an item, we need to know the product code. Now with the iPad kiosks, it makes it much easier.
There are company quick links along the bottom of the screen such as Patagonia, The North Face, Lole, Canada Goose, Icebreaker and Arc'teryx, plus you can browse the Wild Rock website. The other issue is that a customer could come into the store and scan the barcode with their smartphone and then shop elsewhere for the cheaper price. We want to nip that in the bud and have a chance to match the price and then you can have the item at the price instantaneously. There are stores out there that are banning cell phones to try and dissuade this. We're finding a lot of the Canada Goose clothing is not authentic and actually a knock-off. So when a customer comes in and mentions that they can get a jacket cheaper, we can go to the iPads and have the customer show us where they found the price in question. It will help to clear up any misconceptions.
"If you are shopping on the internet on your phone, tablet, PC, Mini-Mac or 386 tower or are in our store and later go to the internet and you see that our price is higher, please, please give us a chance to match it. There is no way we can know every price on the Internet. We are not averse to you showing us a price you found on the Internet and us making our best efforts to meet it.
If you buy it from us at the same price you will get that great price backed by local service support, warranty support and returns/exchanges that are hassle free.
In addition you get a 2% credit on all your purchases at Wild Rock that you can use on anything at anytime in our store."
There are three iPads set up around the store to help you learn more about the brands. One in the Sportswear & Footwear department, one in Bikes & Nordic, and one in Camping & Paddling which in the Winter switches to Snowboarding.
Drop in and try them out, and also have a chance to win a prize as each iPad is running a contest to win a separate piece of outdoors gear.
Wild Rock Outfitters is at 169 Charlotte Street in Peterborough and you can follow them on Twitter, Facebook and their on their website.
