Trail Mix: The Colour of 2017 Is Green
Pantone (a U.S. Company that is best known for their colour space) holds secret meetings every year with their best designers to come up with a colour that represents the upcoming year. After much deliberation, they have decided that the colour for 2017 is Green... or PANTONE 15-0343 TCX to be more precise.
Is it any surprise that they chose the colour of the outdoors? Tranquil lush forests ooze green aplomb, and yet Pantone's announcement video shows astro-turf, green housewares and not a single frog in sight (it's not easy being Green).
Well here's to 2017, where the colour green will start popping up in our clothes, our furniture and our vehicles... but you and I all know that we embraced it years ago. I guess adventurers are ahead of the curve!
“Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.
Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world.”
