Hudson’s Bay Is Celebrating Canada’s 150th with 'Grand Portage'
Hudson's Bay is celebrating Canada's 150th by announcing the "Grand Portage" fundraising program. Funds raised will go to helping the Trans Canada Trail reach completion (it has already connected over 90% of Canada with 21,500km of trail). You can help by purchasing one of the following...
Grand Portage Paddle
Purchase a $20 Grand Portage mini paddle and $10 will go towards the trail.
Grand Portage Souvenir Paddle Keychain
Purchase a $5 Souvenir Paddle Keychain and $2.50 will go towards the trail.
You can also donate directly to the cause, and check out the great line of clothing and accessories celebrating the event.
Connecting Canada Through Adventure
Using the Hudson’s Bay iconic striped canoe as a symbol of Canadian pride and adventure, the Grand Portage team will set off on June 22, 2017, traveling West to East from Victoria to Nova Scotia. Their adventure will culminate in a special celebration in Ottawa on August 26, 2017. Along the way, the Grand Portage team will engage with communities, special guests and Canadian icons and will share their adventures on social media using #HBGrandPortage
“We are immensely proud of our heritage as Canada’s oldest company, and it was important for us to find a meaningful, long-lasting impact to honour our nation’s milestone birthday. We have always been a company of adventurers and partnering with Trans Canada Trail aligns with our values to be inspired by our heritage and passionate about our future. To help connect The Great Trail in our lifetime is extremely special, and we encourage Canadians across the country to join us in this endeavor and celebrate this vast, beautiful country we call home.”
Throughout the Grand Portage, Hudson’s Bay, in partnership with Cadillac Fairview, will engage Canadians locally and give them an opportunity to support the connection of The Great Trail. Travelling through eight markets including Vancouver, Calgary, Winnipeg, Toronto, London, Hamilton, Montreal and Ottawa and stopping at 10 flagship Hudson’s Bay locations between June and August 2017, the Grand Portage Celebration Tour will be anchored by pop-up retail mall activations and will feature appearances by the portage teams as well as digital and social experiences to engage fans and customers to make donations and augment the cross-country tour.
