NewsEvan HoltOctober 22, 2018MEC, Mountain Equipment Co-OpComment MEC Vows To Include More Diversity In Their Ads NewsEvan HoltOctober 22, 2018MEC, Mountain Equipment Co-OpComment David Labistour, CEO of Mountain Equipment Co-op vowed to include more diversity in their own marketing materials today… “We can’t move forward until we acknowledge our past. Historically, the models we’ve used in our catalogues and campaigns and on mec.ca have been predominantly white. And this imagery has perpetuated the vastly incorrect notion that people of colour in Canada don’t ski, hike, climb or camp. This letter is about recognizing the role we’ve played in underrepresenting people of colour in the outdoors, and committing to change. It’s not OK. As CEO of MEC, I promise that moving forward, we will make sure we’re inspiring and representing the diverse community that already exists in the outdoors.This initiative isn’t about patting ourselves on the back. It’s also not about me, another straight white male with a voice in the outdoor industry. This is a conscious decision to change, and to challenge our industry partners to do the same. We know we’ve been part of the problem, and we’re committed to learning from our mistakes and changing the way we represent the outdoor community.Outside is for everyone. It’s time we acted like it.” — David Labistour, CEO of Mountain Equipment Co-op Learn more about their initiative on their website. Stay connected with MEC by following them on Facebook, Instagram and Twitter. Evan Holt Facebook0 Twitter Reddit Tumblr Pinterest0
NewsEvan HoltSeptember 20, 2019MEC, Mountain Equipment Co-OpComment All MEC Stores Will Be Closed September 27th NewsEvan HoltSeptember 20, 2019MEC, Mountain Equipment Co-OpComment
NewsEvan HoltDecember 29, 2019Kevin Callan, MEC, Mountain Equipment Co-OpComment Portage To 2020 NewsEvan HoltDecember 29, 2019Kevin Callan, MEC, Mountain Equipment Co-OpComment
AppsEvan HoltAugust 09, 2020MEC, Mountain Equipment Co-OpComment MEC Discontinuing Their MEC Mobile App AppsEvan HoltAugust 09, 2020MEC, Mountain Equipment Co-OpComment
NewsEvan HoltOctober 19, 2021MEC, Mountain Equipment Co-Op, Mountain Equipment CompanyComment MEC Rebrands To "Mountain Equipment Company" As Iconic Logo Returns NewsEvan HoltOctober 19, 2021MEC, Mountain Equipment Co-Op, Mountain Equipment CompanyComment
Stores, NewsEvan HoltOctober 07, 2015MEC, Mountain Equipment Co-OpComment New MEC Locations Across Canada Stores, NewsEvan HoltOctober 07, 2015MEC, Mountain Equipment Co-OpComment