Isbjörn of Sweden Launches Canadian Online Store
Isbjörn is a premium and sustainable outdoor kidswear brand based out of Sweden. They have just launched an online web store that allows North Americans (for the very first time) to purchase their products for babies, kids and teenagers.
“As we receive so many enquiries from parents in North America, it’s fantastic to now be able to offer our products to customers in the US and Canada. It is definitely one of the most pivotal moments for our company, especially at a time when I believe humanity will change and being outdoors will be appreciated more than ever before.”
Founded by new mothers Maria Frykman and Camilla Schmidt in Stockholm back in 2005, Isbjörn has been committed to making the most technical, yet truly sustainable, outdoor clothing and accessories for children of all ages.
‘Reuse’ and ‘Reduce’ is top of Isbjörn’s agenda, with features such as grow cuffs, which add 3cm to arms and legs of garments, and clothing made from sustainable materials that are designed to last. Each product is made to grow with each child, before being handed down to younger siblings or friends to continue to long product lifecycle.
The brand believes that all children are ‘Multisporters by Nature’ and should be allowed enjoy outdoor activities in all weather conditions, while remaining warm, dry and comfortable. The company’s ‘Green at Heart’ promise to protect the planet children both live and play on, is reflected across its product range. Isbjörn of Sweden was the first children’s outdoor brand to become a bluesign® system partner, with more than 90% of its range using bluesign® certified materials.
Stay connected with Isbjörn of Sweden by following them on Facebook and Instagram.
