Root's Iconic Brand 'Beaver Canoe' Returning This Summer
During a conference call today, Root’s CEO Meghan Roach mentioned that although some core items faced a price increase, they were still going to re-launch the iconic Beaver Canoe brand for its 40th Anniversary…
“With a history spanning almost five decades, Roots retains many loyal followers and a highly attractive customer base that has shown a willingness to pay for the unique features and benefits we offer.”
This is a positive confirmation versus the tweet from 2019 that offered only a hint of the brand’s return. Currently PetSmart offers a line of Beaver Canoe pet accessories but Root’s offerings will be for us outdoorsy folk, and hopefully better quality (although probably at a premium price) than the line offered at Target Canada ages ago before they closed.
Evan Holt
