Recycle Your Used Hiking Socks Through Smartwool's Second Cut Project
Smartwool has kicked off a new program to recycle your used hiking socks to save them from heading to the landfill. The Second Cut Project hopes to help Smartwool reach their goal of 100% circularity by 2030.
The Second Cut™ Project is the first step to making all our apparel circular and the first step to keeping our good materials out of landfills. We are starting by investing heavily in our sock recycling program because we believe it’s the future of our industry. It’s a sustainable shift we can make now to be closer to our environmental and climate change goals tomorrow.
We are one of the first brands to plant our flag in the ground and be committed to sock circularity, but we don’t want to be the last. Our Second Cut™ Project is the start of something special for all adventurers, planet-protectors, and sock-lovers alike. We are in this for the long run.
So wash those tatty socks and bring them to your local MEC or Smartwool store to recycle them before May 2nd, 2022. So far the project has kept 39k pounds of materials out of the landfills.
