La Cordée To Open Montréal Location In 2023

Canadian outdoor equipment retailer La Cordée will be celebrating their 70th anniversary in 2023 and to celebrate they will open a flagship store in Montreal. La Cordée filed for bankruptcy in 2020 and in turn was purchased by MACH Capital and shortly after a new President (Cédric Morisset) signed on.

Strategically located in the Promenades de la Cathédrale complex, this new store concept will have a surface area of 25,000 square feet and will be configured to energize the shopping experience by inviting consumers to test products in different spaces.

The customer will be at the heart of the store's narrative, in which everything will be designed to bring their experience to life in real nature. There will be a test bench for footwear, including climbing shoes, a climbing wall, as well as cycling, cross-country skiing and hiking workshops. All of this will revolve around a lobby area designed to encourage interaction and allow the community to come together around a common passion: outdoor activities.

More details will be announced in the coming months.