OFF! & Google Team Up To Introduce OFF!Cast Mosquito Forecast
So it looks like Canadians commonly search for one thing before heading out camping. Recent Google Canada search data reveals that Canada is one of the top 20 countries globally searching for information on mosquitoes the past five years. So OFF! partnered with Google Cloud and Climate Engine to introduce OFF!Cast Mosquito Forecast™: a cutting-edge model for predicting mosquito populations in Canada up to seven days in advance. The new mosquito forecast from OFF!® and Google Cloud and Climate Engine will help Canadians stay informed about mosquito activity all summer long.
“Prevention is the best form of protection against mosquitoes, which may carry diseases. Summer’s warmth and humidity create an ideal environment for mosquitoes to thrive and while only female mosquitoes bite, they can be extremely persistent. Beyond the itchy bites, mosquitoes can transmit diseases such as West Nile virus, making it essential to protect your family during mosquito season.”
The OFF!Cast Mosquito Forecast™ aggregates data from various sources to offer consumers a projection of mosquito activity in their area. Leveraging a secure Google Cloud environment and Google Earth Engine, the forecast integrates billions of individual weather data points. An algorithm, developed in collaboration with the SC Johnson Center for Insect Science and Family Health and Climate Engine experts, translates this weather data into actionable mosquito insights. The resulting seven-day forecast, colour-coded for clarity, aligns with the mosquito lifecycle, from egg laying to potential human interaction.
With Toronto, Edmonton and Vancouver being the top cities searching mosquito-related questions in Canada, OFF!Cast Mosquito Forecast™ is launching just in time for summer, to address concerns surrounding mosquito bites and mosquito-borne diseases among communities.
You can also have the 7 day forecast delivered to your in-box weekly and the website will also suggest various different products of OFF! to combat the impending mosquito threat.
