Great MEC Print Ad

Here’s a great print ad from 2006 by Mountain Equipment Co-op. You’d be flipping through the magazine and your eye would be caught by a stark blank page. Look a little closer and you’d see the symbol that suggested you cut the page out… for your next camping trip. Great nod to Leave No Trace, and the various emergency preparedness items that MEC sells as well. A lot encapsulated in such a minimalistic ad.